Privacy Policy

1. Privacy policy at a glance

General information

The following information provides a brief overview of what happens to your personal data when you visit this website. Personal data refers to any information that can be used to identify you personally. For detailed information on data protection, please refer to our privacy policy, which is set out below.

Data collection on this website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. Their contact details can be found in the section ‘Information on the data controller’ in this privacy policy.

How do we collect your data?

Your data is collected, on the one side, when you provide it to us. This may include, for example, data that you enter into a contact form.

Other data is collected automatically or with your consent when you visit the website via our IT systems. This consists primarily of technical data (e.g. internet browser, operating system or time of page view). This data is collected automatically as soon as you access this website.

How do we use your data?

Some of the data is collected to ensure the website functions correctly. Other data may be used to analyse your user behaviour. Where contracts can be concluded or initiated via the website, the data provided will also be processed for the purposes of contractual offers, orders or other enquiries.

Which rights do you have regarding your data?

You have the right at any time to obtain, free of charge, information regarding the source, recipients and purpose of your stored personal data. You also have the right to request the rectification or erasure of this data. If you have given your consent to the processing of your data, you may withdraw this consent at any time with effect for the future. Furthermore, you have the right, under certain circumstances, to request the restriction of the processing of your personal data. Furthermore, you have the right to lodge a complaint with the relevant supervisory authority.

Please feel free to contact us at any time regarding this matter or any other questions you may have about data protection.

Analytics tools and third-party tools

During your visit on this website, your browsing behaviour may be analysed for statistical purposes. This is primarily done using so-called analytics tools.

You can find detailed information about these analytics tools in the privacy policy below.

2. Hosting

We host the content of our website at the following provider:

External hosting

This website is hosted externally. The personal data collected on this website is stored on the servers of the hosting provider(s). This may include, in particular, IP addresses, contact enquiries, metadata and communication data, contractual data, contact details, names, website visits and other data generated via a website.

External hosting is carried out for the purpose of fulfilling our contractual obligations towards our potential and existing customers (Art. 6(1)(b) GDPR) and in the interest of providing our online services securely, quickly and efficiently through a professional provider (Art. 6(1)(f) GDPR). Where consent has been sought, processing takes place exclusively on the basis of Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG (German Teleservices Data Protection Act), insofar as the consent covers the storage of cookies or access to information on the user’s device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent may be withdrawn at any time.

Our hosting provider(s) will only process your data to the extent necessary to fulfil their service obligations and will follow our instructions regarding this data.

We use the following hosting provider(s):

Homepage Helden GmbH
Poststraße 20
DE-20354 Hamburg

Order processing

We have entered into a data processing agreement (DPA) for the use of the aforementioned service. This is a contract required under data protection law, which ensures that the service provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

3. General information and mandatory information

Data privacy

The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with statutory data protection regulations and this privacy policy.

When you use this website, various types of personal data are collected. Personal data is data that can be used to identify you personally. This privacy policy explains what data we collect and how we use it. It also explains how and for which purpose this is done.

Please note that data transmission over the internet (e.g. when communicating by email) may be subject to security vulnerabilities. It is not possible to guarantee complete protection of data against access by third parties.

Information on the data controller

The data controller for this website is:

Gebr. Bach GmbH
Hamburger Straße 4b
DE-99885 Ohrdruf

Phone: +49 36 24 / 30 73 0
Email: mail@etb-bach.com

The controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data (e.g. names, email addresses, etc.).

Retention period

Unless a more specific retention period is stated in this privacy policy, we will retain your personal data until the purpose for which it is processed no longer applies. If you submit a valid request for erasure or withdraw your consent to data processing, your data will be erased unless we have other legally permissible grounds for storing your personal data (e.g. retention periods under tax or commercial law); in the latter case, erasure will take place once these grounds no longer apply.

General information on the legal basis for data processing on this website

Where you have consented to the processing of your data, we process your personal data on the basis of Article 6(1)(a) of the GDPR or Article 9(2)(a) of the GDPR, where special categories of data as defined in Article 9(1) of the GDPR are processed. In the event of explicit consent to the transfer of personal data to third countries, data processing is also carried out on the basis of Article 49(1)(a) of the GDPR. Where you have consented to the storage of cookies or to access to information on your device (e.g. via device fingerprinting), data processing is additionally carried out on the basis of Section 25(1) of the TDDDG (German Teleservices Data Protection Act). Consent may be withdrawn at any time. If your data is required for the performance of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Article 6(1)(b) of the GDPR. Furthermore, we process your data where this is necessary to comply with a legal obligation on the basis of Article 6(1)(c) of the GDPR. Data processing may also take place on the basis of our legitimate interest pursuant to Article 6(1)(f) of the GDPR. The relevant legal bases in each individual case are set out in the following paragraphs of this privacy policy.

Recipients of personal data

As part of our business operations, we work with various external parties. In some cases, this requires us to transfer personal data to these external parties. We only disclose personal data to external parties if this is necessary for the performance of a contract, if we are legally obliged to do so (e.g. disclosure of data to tax authorities), if we have a legitimate interest in the disclosure pursuant to Article 6(1)(f) of the GDPR, or if another legal basis permits the disclosure of data. When using data processors, we only pass on our customers’ personal data on the basis of a valid data processing agreement. In the case of joint processing, a joint processing agreement is concluded.

Withdrawal of your consent to data processing

Many data processing operations are only possible with your explicit consent. You may withdraw any consent you have already given at any time. The lawfulness of the data processing carried out prior to the withdrawal remains unaffected by the withdrawal.

Right to object to data collection in specific cases and to direct marketing (Article 21 of the GDPR)

IF DATA PROCESSING IS BASED ON ARTICLE 6(1)(E OR F) OF THE GDPR, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. YOU CAN FIND THE RELEVANT LEGAL BASIS ON WHICH PROCESSING IS BASED IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA, UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS, OR THE PROCESSING IS NECESSARY FOR THE ESTABLISHMENT, EXERCISE OR DEFENCE OF LEGAL CLAIMS (OBJECTION UNDER ARTICLE 21(1) OF THE GDPR).

IF YOUR PERSONAL DATA IS PROCESSED FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH MARKETING PURPOSES; THIS ALSO APPLIES TO PROFILING, INSOFAR AS IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL NO LONGER BE USED FOR DIRECT MARKETING PURPOSES (OBJECTION PURSUANT TO ART. 21(2) GDPR).

Right to lodge a complaint with the relevant supervisory authority

In the event of infringements of the GDPR, affected parties have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work or the place where the alleged infringement occurred. This right to lodge a complaint is without prejudice to any other administrative or judicial remedies.

Right to data transferability

You have the right to receive data that we process automatically on the basis of your consent or in fulfilment of a contract, either for yourself or for a third party, in a commonly used, machine-readable format. If you request the direct transfer of the data to another controller, this will only take place to the extent that it is technically feasible.

Information, rectification and erasure

In accordance with the applicable legal provisions, you have the right at any time to obtain, free of charge, information about your stored personal data, its source and recipients, and the purpose of the data processing, and, where applicable, the right to have this data corrected or erased. You may contact us at any time regarding this matter or any other questions you may have about personal data.

Right to restriction of processing

You have the right to request that the processing of your personal data be restricted. You may contact us at any time to do so. The right of restriction of processing applies in the following cases:

• If you dispute the accuracy of your personal data stored by us, we generally need time to verify this. For the duration of this verification, you have the right to request that the processing of your personal data be restricted.

• If the processing of your personal data has been or is being carried out unlawfully, you may request the restriction of data processing instead of erasure.

• If we no longer require your personal data, but you require it to exercise, defend or assert legal claims, you have the right to request the restriction of the processing of your personal data instead of erasure.

• If you have lodged an objection under Article 21(1) of the GDPR, a balancing of interests between yours and ours must be carried out. Until it is determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, such data may – apart from storage – only be processed with your consent, or for the purpose of establishing, exercising or defending legal claims, or for the protection of the rights of another natural or legal person, or for reasons of an important public interest of the European Union or a member state.

SSL or TLS encryption

This website uses SSL or TLS encryption for security reasons and to protect the transmission of confidential information, such as orders or enquiries that you send to us as the website operator. You can recognise an encrypted connection by the fact that the address bar of your browser changes from “http://” to “https://” and by the padlock symbol in your browser bar.

If SSL or TLS encryption is enabled, the data you send to us cannot be intercepted by third parties.

Objection to promotional emails

We hereby object to the use of contact details published in accordance with the legal requirement to provide an imprint for the purpose of sending unsolicited advertising and information materials. The operators of this website expressly reserve the right to take legal action in the event of unsolicited advertising being sent, for example via spam emails.

4. Data collection on this website

Cookies

Our website uses so-called ‘cookies’. Cookies are small data packets and do not cause any damage to your device. They are stored on your device either temporarily for the duration of a session (session cookies) or permanently (persistent cookies). Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your device until you delete them yourself or they are automatically deleted by your web browser.

Cookies may originate from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain third-party services within websites (e.g. cookies for processing payment services).

Cookies serve various purposes. Many cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping basket function or the display of videos). Other cookies may be used to analyse user behaviour or for advertising purposes.

Cookies that are required to carry out the electronic communication process, to provide certain functions you have requested (e.g. for the shopping basket function) or to optimise the website (e.g. cookies for measuring website traffic) (necessary cookies) are stored on the basis of Article 6(1)(f) of the GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies to ensure the technically flawless and optimised provision of its services. Where consent has been sought for the storage of cookies and similar recognition technologies, processing takes place exclusively on the basis of this consent (Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG (German Teleservices Data Protection Act)); consent may be withdrawn at any time.

You can configure your browser to notify you when cookies are set and to allow cookies only on a case-by-case basis, to block cookies in specific cases or generally, and to enable the automatic deletion of cookies when you close your browser. If you disable cookies, the functionality of this website may be limited.

You can find out which cookies and services are used on this website in this privacy policy.

Server log files

The website provider automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These include:

• Browser type and version

• Operating system used

• Referrer URL

• Hostname of the accessing computer

• Time of the server request

• IP address

This data is not combined with other data sources.

The collection of this data is based on Article 6(1)(f) of the GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimisation of its website – to this end, the server log files must be collected.

Contact form

If you send us enquiries via the contact form, the details you provide in the form, including the contact details you have entered there, will be stored by us for the purpose of processing your enquiry and in case of any follow-up questions. We will not pass on this data without your consent.

The processing of this data is based on Article 6(1)(b) of the GDPR, provided that your enquiry relates to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective handling of enquiries addressed to us (Article 6(1)(f) of the GDPR) or on your consent (Article 6(1)(a) of the GDPR) where this has been requested; consent may be withdrawn at any time.

The data you enter in the contact form will remain with us until you request its deletion, withdraw your consent to its storage, or the purpose for storing the data no longer applies (e.g. once your enquiry has been processed). Mandatory legal provisions – in particular retention periods – remain unaffected.

Enquiries by email, telephone or fax

If you contact us by email, telephone or fax, your enquiry, including all personal data contained therein (name, enquiry), will be stored and processed by us for the purpose of dealing with your request. We will not disclose this data without your consent.

The processing of this data is based on Article 6(1)(b) of the GDPR, provided that your enquiry relates to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective handling of enquiries addressed to us (Article 6(1)(f) of the GDPR) or on your consent (Article 6(1)(a) of the GDPR) where this has been requested; consent may be withdrawn at any time.

The data you send to us via contact enquiries will remain with us until you request its deletion, withdraw your consent to its storage, or the purpose for storing the data no longer applies (e.g. once your enquiry has been processed). Mandatory legal provisions – in particular statutory retention periods – remain unaffected.

5. Analytics tools and advertising

Matomo

This website uses the open-source web analytics service Matomo.

Matomo enables us to collect and analyse data on how visitors use our website. This allows us, amongst other things, to determine when specific pages were viewed and which region the visitors are from. We also collect various log files (e.g. IP address, referrer, browsers and operating systems used) and can measure whether our website visitors perform certain actions (e.g. clicks, purchases, etc.).

The use of this analytics tool is based on Article 6(1)(f) of the GDPR. The website operator has a legitimate interest in analysing user behaviour in order to optimise both its website and its advertising. Where consent has been sought, processing takes place exclusively on the basis of Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG (German Teleservices Data Protection Act), insofar as the consent covers the storage of cookies or access to information on the user’s device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent may be withdrawn at any time.

IP anonymisation

When analysing data with Matomo, we use IP anonymisation. This involves truncating your IP address before the analysis, so that it can no longer be uniquely linked to you.

Analytics without cookies

We have configured Matomo such that Matomo does not store any cookies in your browser.

Hosting

We host Matomo at the following third-party provider:

Homepage Helden GmbH
Poststraße 20
DE-20354 Hamburg

Order processing

We have entered into a data processing agreement (DPA) for the use of the aforementioned service. This is a contract required under data protection law, which ensures that the service provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.